Copywriting is the art of digging out what’s unique about your offering, and expressing it in a way that can’t be ignored. It’s not easy, but it is a craft that can be learned and applied to your pitches, PR, releases, emails, blogs and social feeds.
This hands-on workshop will give you a comprehensive introduction to copywriting - the written words behind your sales and marketing materials - to improve your ability to sell and be persuasive. We will review the process of copywriting, how it works, and the difference between average copy and great copy.