Copywriting Workshop: How To Acquire Users and Customers Quickly

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

Copywriting Workshop: How To Acquire Users and Customers Quickly | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

About this workshop

Copywriting is the art of digging out what’s unique about your offering, and expressing it in a way that can’t be ignored. It’s not easy, but it is a craft that can be learned and applied to your pitches, PR, releases, emails, blogs and social feeds.

This hands-on workshop will give you a comprehensive introduction to copywriting - the written words behind your sales and marketing materials - to improve your ability to sell and be persuasive. We will review the process of copywriting, how it works, and the difference between average copy and great copy.

Takeaways

  • What copywriting is and why it's crucial in business today
  • The difference between good and bad writing
  • How writing is a critical element in your Marketing strategy
  • Content creation in it's many forms
  • How gather insights and data and turn them into strategies and ideas.

  • Finding your voice, your story, and your businesses reason for being.
  • How to write effective and persuasive copy.
  • How to improve your writing
  • Prereqs & Preparation

    • Proficiency in reading, writing and speaking English
    • Pen/pencil and notebook
    • Laptop/tablet/smartphone (helpful but optional)

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