Content Strategy: Think Like a Marketer, Act Like a Publisher | Washington, D.C.

About this class

Content strategy is a multidisciplinary mash up, a winning blend of marketing know-how and publishing best practice. Put simply, the job of a content strategist is to find the content sweet spot, somewhere between audience interests and brand objectives.

Takeaways

In this 90 minute class students will learn:

Part 1: How to think like a marketer - What is content marketing/strategy - Why content marketing works - Who is your audience and where are they

Part 2: How to act like a publisher - What content should you produce and how much - When you should publish (the "always on" approach) - How do you know you're successful

Prereqs & Preparation

None!