Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience
10

Tuesday, 10 December

6 9 pm CST

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$60 USD
Regular Ticket
$60 USD
Total
`

Questions? Read our FAQs

Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience | December 10

Barbara Maldonado Roering Photo


Customer Success Manager, PrizeLogic

10

Tuesday, 10 December

6 9 pm CST

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$60 USD
Regular Ticket
$60 USD
Total
`

Questions? Read our FAQs

About This Class

This is class is for current or aspiring content managers, strategists, bloggers and entrepreneurs. It will teach you how to create an emotional connection with your followers and gain buy-in from your core stakeholders.

You will walk away with actionable steps to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have to be a black hat SEO expert or a social media master to build a strong following.

Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development.

Takeaways

  • Build a strategic content marketing plan
  • Identify the right target audience
  • Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development by learning techniques for creating better quality content
  • Create cohesive content calendar

Preparation

For people who are already creating content in some form but want to include its quality and/or its reach and engagement metrics. Something to take notes on, paper or digital.

About the Instructor

Barbara Maldonado Roering Photo

Customer Success Manager,
PrizeLogic

Barbara is a Customer Success Manager at PrizeLogic, one of the nation's top promotions agencies. She oversees the agency's largest client programs and is tasked with delivering ongoing and sustainable value for the agency and its clients. Her career spans 20 years in the agency world. Her passion in engagement marketing goes back 20 years to her career start in experiential marketing where she planned private rock concerts for the likes of the Goo Goo Dolls and 3 Doors Down for corporate clients and traveled around the country hosting backstage meet and greets for music acts sponsored by Miller Brewing Company. Seeing that after an amazing experience with a brand, a fan had no place to continue the conversation – and as social media extended beyond college campuses - Barbara traded her backstage passes for a role on the Interactive Team working on the Monopoly Game at McDonald’s, international promotions with Symantec and Kraft Foods and many more. That was thirteen years ago and she hasn’t looked back.

Barbara’s digital career has traversed digital consumer promotions for McDonald’s, Symantec, Kraft Foods, Nonni’s Biscotti, Discover Financial Services, Allstate, to social media campaigns for Kraft Foods, Saputo Foods, women-only athletic events, the Chicago Wolves and most recently Mizkan Americas, Family Dollar, AT&T, Clorox Brands, Nissan INFINITI and the National Football League. She served as the social media practice lead at Epsilon for five and a half years building the practice from small 5 figure projects to multi-million dollar engagements. In 2019, Barbara pivoted her career away from execution to a customer success role at PrizeLogic, an agency she has long admired. In this new role, she is applying the best practices of building departments, establishing strong partnerships with clients and driving digital product innovation.

Barbara holds a B.A. in Political Science from the University of Wisconsin – Madison and a Masters in Integrated Marketing Communications from Northwestern University. Additionally, she has earned a Certificate in Women in Leadership from Cornell University, a Design Thinking Certificate from MIT and a UX Design Certificate from General Assembly.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.