Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience
28

Wednesday, 28 August

6 9 pm CDT

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$60 USD
Regular Ticket
$60 USD
Total
`

Questions? Read our FAQs

Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience

Michele Aymold Photo


Vice President of Marketing, Parker Dewey

28

Wednesday, 28 August

6 9 pm CDT

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$60 USD
Regular Ticket
$60 USD
Total
`

Questions? Read our FAQs

About This Class

This is class is for current or aspiring content managers, strategists, bloggers and entrepreneurs. It will teach you how to create an emotional connection with your followers and gain buy-in from your core stakeholders.

You will walk away with actionable steps to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have to be a black hat SEO expert or a social media master to build a strong following.

Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development.

Takeaways

  • Build a strategic content marketing plan
  • Identify the right target audience
  • Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development by learning techniques for creating better quality content
  • Create cohesive content calendar

Preparation

For people who are already creating content in some form but want to include its quality and/or its reach and engagement metrics. Something to take notes on, paper or digital.

About the Instructor

Michele Aymold Photo

Vice President of Marketing,
Parker Dewey

Michele is a persuasive leader experienced in managing all aspects of marketing and communication strategy. Her highly-visible, process-driven campaigns have scaled small companies into industry leaders, including: Big Machines (acquired by Oracle), Bersin & Associates (acquired by Deloitte), LearnCore (acquired by Showpad), and most recently G2 Crowd. Currently, Michele is Vice President at Parker Dewey and uses her expertise to connect companies with Career Launchers through Micro-Internships. Michele holds a Master of Arts in Communication from the University of Illinois at Chicago and is Marketing Automation certified.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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