Content Strategy: How to Get Grassroots Growth

Past Locations for this Class

Content Strategy: How to Get Grassroots Growth

Past Locations for this Class

About this class

Fast forward a few months: your product or service is booming and the social networks are alight with your name. How did you develop such a loyal following? How, without a PR department, an advertising budget, a big-name producer or professional marketing? The answer is simple: you told the real story of your creative endeavors to people who matter.


  • Delivery, not take out: go find your readers, not visa versa
  • Dedication over sheer reach: value an enfranchised user base over a huge one
  • Tell the behind the scenes story: don’t talk to people like a stranger
  • Post always, not sometimes: consistency and quality is vital

Prereqs & Preparation

Beginner - Intermediate level. For people who already have a creative project, but are looking for good press, a bigger audience, or journalistic coverage. Something to take notes on, paper or digital. Have a personal profile already made on Facebook, Twitter and/or Google+.

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