Content Strategy 101
17

Thursday, 17 October

6:30 8:30 pm EDT

GA Washington D.C.

509 7th Street NW, 3rd Floor
Washington, D.C. 20004
$55 USD
Regular Ticket
$55 USD
Total
`

Questions? Read our FAQs

Content Strategy 101 | October 17

Kelly Aratoon Photo


Founder, The Falling Agency

17

Thursday, 17 October

6:30 8:30 pm EDT

GA Washington D.C.

509 7th Street NW, 3rd Floor
Washington, D.C. 20004
$55 USD
Regular Ticket
$55 USD
Total
`

Questions? Read our FAQs

About This Workshop

There are tons of sites and apps begging for your attention, but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way.

Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company's goals.

In this workshop, you'll learn the basics of content strategy in the context of digital strategy and content marketing. We'll dive into different content types, idea generation, success metrics and more to make sure you know how to create impactful messaging.

Takeaways

  • Explore tools and trends in content strategy and content marketing
  • Understand how to craft great content for different target audiences
  • Learn how to build a strategic editorial calendar and tactics to generate new content ideas
  • Understand how to measure the success of your content

Preparation

This workshop is great for anyone with a background or interest in digital media.

What to bring to class: Please bring a laptop!

About the Instructor

Kelly Aratoon Photo

Founder,
The Falling Agency

Kelly Aratoon is the founder of The Falling Agency, a boutique digital agency focusing on search marketing. While her clients range from those you’ve never heard of to those you definitely have, each get the same attention to detail and quest for SERP greatness.

Kelly graduated from the University of Georgia and is obsessed with her Goldendoodle. She has a strong background in managing digital media with an emphasis on search. After spending nearly a decade working in PR and marketing for multimillion dollar brands and startups, Kelly knows what truly drives conversions and lasting brand impact. She is certified in the Google suite of products and regularly speaks about paid and organic search at local universities.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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