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Content Strategy 101 | September 23

$55 USD each
Thursday, 23 September, 2021
6 8 pm EDT
Online

About This Workshop

There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way.

Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals.

Learn the basics of content strategy in the context of digital strategy and content marketing. In this workshop, we’ll review and create documentation that serve as the foundation for digital projects with impactful messaging and good storytelling.

By exploring content strategy methodology--including content auditing, curation, governance, testing and optimization-- you’ll learn skills that will make you a valuable asset to digital agencies, publishers and content aggregators and creators.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • This class will occur completely online using Zoom.

  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.

  • Each individual class participant must have purchased a ticket

About the Instructor

Shawn Ghuman Photo

Product & Digital Marketing Strategist

Shawn Ghuman is a co-founder of the National Sikh Campaign, a nonprofit aimed at improving the awareness and perception of the Sikh religion in America, and works for Akoya, a startup within Fidelity, in product management, marketing, and business development. He is also a Lecturer in Johns Hopkins University's graduate marketing program and is a former PR and digital marketing strategist at Ketchum, a leading global agency, where he led multiple high-profile, award-winning campaigns for corporations and nonprofits and was selected to be on the Ketchum CEO's inaugural Breakthrough Advisory Board.

Shawn is an alumnus of both General Assembly's part-time Digital Marketing as well as the part-time Data Analytics course and has been teaching at General Assembly since 2017. He teaches workshops and bootcamps across digital marketing, product management, and professional development. He is a graduate of Virginia Tech and is currently getting his Master of International Business from the Tufts Fletcher School.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.