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Content Marketing Workshop: Content That Converts | November 15

$99 USD each
Monday, 15 November, 2021
1 4 pm EST
Online

About This Workshop

It’s easy to think that a great product or service will sell itself, but it’s rarely the case.

In this interactive class ideal for startup founders and marketers, you’ll find out how to market your content. You’ll learn how to utilise different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels (like Instagram, Facebook, Twitter, Pinterest & more) to maximise visibility.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals & build confidence and capability to apply modern marketing strategies on the job in our 10 -week Digital Marketing part-time course.

Takeaways

  • Understand what content marketing is.

  • Create a content marketing strategy.

  • Learn how to repurpose content for different channels.

  • Know the best tips to increase engagement.

Preparation

  • This class is taken completely online via Zoom. You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.

  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.

About the Instructor

Andrew White Photo

Co-founder, Mytrest | Ex-Google & Linkedin

Andrew has a deep-rooted passion for technology and has worked with some of the world's biggest and best known brands in his roles at Google and LinkedIn. Today Andrew consults startups and established companies on their marketing strategies, as well as co-founding Mytrest, a web-based calendar app enabling hobbies and passions through technology.

Community Code of Conduct

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Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.