Content Marketing Workshop: Content That Converts
20

Wednesday, 20 March

2 5 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

Content Marketing Workshop: Content That Converts

Steph Parker Photo


VP Digital, Weber Shandwick UK

20

Wednesday, 20 March

2 5 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

About This Workshop

It’s easy to think that a great product or service will sell itself, but it’s rarely the case. In this class ideal for startup founders and marketers, you’ll find out how to market your content. You’ll learn how to utilise different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels to maximise visibility.

Takeaways

  • Understand what content marketing is.
  • Create a content marketing strategy.
  • Learn how to repurpose content for different channels.
  • Know the best tips to increase engagement.

Preparation

Participants should have some experience using various social media channels. Bring along something to take notes with.

About the Instructor

Steph Parker Photo

VP Digital,
Weber Shandwick UK

Steph is a digital strategist who has worked in some of the largest advertising and public relations firms in the world over the last decade, launching campaigns for brands like Nerf, Bethesda Softworks, Carnival Cruise Line, and Titleist. Her focus on the intersection of data and content earned her a nod from Forbes as a 30 Under 30 in 2013. Since then, she has been featured in Digiday, The Huffington Post, and Ragan's PR Daily, and has spoken at several marketing conferences and universities in the U.S.

As an American expat, she taught for several years with General Assembly at their Boston campus before moving to London in 2017 to co-lead Weber Shandwick's digital healthcare team, and re-enter the classroom. She has a breadth of experience working with clients of all sizes and industries in both American and European markets, and loves bringing real-life case studies into the classroom to share with her students.

In her spare time, Steph is back in school as a graduate student, looking forward to earning her Masters degree in Entrepreneurship & Innovation in 2020.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.