Content Marketing Playbook | Online

About this class

Content marketing is more effective than traditional advertising at driving sales and customer engagement. In this class, Dale and Jake will open their content marketing playbook and share tips for: -analyzing competing campaigns and persona development -developing content for blogs, webinars, downloadable PDFs, interviews, email nurture campaigns -designing content promotion strategies, including SEO, email outreach, PR, social media, advertising and guest posting.

They will also explain why you can’t ignore Google+ and Google Authorship and will share some of their go to 3rd party software tools for content marketing

Takeaways

• How to execute and promote an effective content marketing campaign • Marketing strategies for specific types of content • Software tools you can leverage for content marketing • Best practices for hiring contract or fulltime writers/editors/designers