Content Marketing For Beginners
19

Thursday, 19 September

6:30 8:30 pm EDT

GA NYC (Manhattan), Classrooms (2nd Floor)

10 East 21st Street
New York, NY 10010
$60 USD
Regular Ticket
$60 USD
Total
`

Questions? Read our FAQs

Content Marketing For Beginners | September 19

Deborah Block Photo


Senior Marketing Manager

19

Thursday, 19 September

6:30 8:30 pm EDT

GA NYC (Manhattan), Classrooms (2nd Floor)

10 East 21st Street
New York, NY 10010
$60 USD
Regular Ticket
$60 USD
Total
`

Questions? Read our FAQs

About This Class

This workshop will teach you how to integrate great content into your marketing in a cohesive, strategic, and optimized way. We’ll cover the need-to-know aspects of creating and executing a content marketing plan, from determining what type of content is most useful for your audience to setting an editorial calendar to measuring performance.

You'll also get tons of inspiration from brands thinking outside the box when it comes to video, social media, websites, resources, partnerships and more. The goal: you walk away with a clear picture of what content can do for your brand, and how you can get started immediately.

Takeaways

  • Learn how and why producing original content can benefit your brand
  • Learn how to create continuous, unique content that both engages readers and achieves your business goals
  • Learn the three steps to approaching content strategy: 1) What type of content should your brand create? 2) How should you speak to your customers/readers? 3) How do you create a map/plan for your content?

Preparation

  • Some knowledge of marketing is helpful, but not required
  • Please bring a laptop or tablet

About the Instructor

Deborah Block Photo

Senior Marketing Manager

Deborah Block is the Senior Manager of Strategic Content & Partnerships at PhotoShelter. With 10+ years of experience in content marketing, brand strategy and project management, Deborah has produced resources that have been downloaded over 1 million times and developed revenue-driving content with partners including Red Bull, Eventbrite and Bitly.

Deborah has also been an Instructional Associate for General Assembly's immersive Digital Marketing courses.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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