Content Marketing For Beginners
3

Tuesday, 3 December

6:30 8:30 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

Content Marketing For Beginners | December 3

Martin Carlill Photo


Training and Strategy Director, EMC Digital

3

Tuesday, 3 December

6:30 8:30 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

About This Class

“Content marketing” has become a buzzword, but very few people really know how to integrate content into their marketing in a cohesive, strategic, and optimized way. In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to setting an editorial calendar to measuring performance. The goal: you walk away with a clear picture of what content can do for your brand, and what you can do to get started using it.

Takeaways

  • Learn how and why producing original content can benefit your brand
  • Learn how to create continuous, unique content that both engages readers and achieves your business goals
  • Learn the three steps to approaching content strategy: 1) What type of content should your brand create? 2) How should you speak to your customers/readers? 3) How do you create a map/plan for your content?

Preparation

  • Some knowledge of marketing is helpful, but not required
  • Please bring a laptop or tablet

About the Instructor

Martin Carlill Photo

Training and Strategy Director,
EMC Digital

Martin is a digital marketing specialist with over 19 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM and content marketing.

Martin's experience spans both the UK and Australia working across hundreds of brands, from global corporates to nimble startups, detailing great strategy and delivering commercially driven activations. He has a passion for tackling marketing problems head-on and unravelling the why at the centre. He has taken his passion for digital marketing in the learning field and is helping inspire that next generation by sharing everything he has learnt over the last 19 years.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.