Content Marketing Bootcamp

Upcoming in New York City

14

Friday, 14 December
New York City

New York City campuses

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

Past Locations for this Workshop

Content Marketing Bootcamp

New York City

Upcoming in New York City

14

Friday, 14 December
New York City

New York City campuses

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

Past Locations for this Workshop

About this workshop

Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018).

So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business?

In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing and presenting an end-to-end content marketing plan - from developing marketing objectives, social media campaigns, through to measuring effectiveness. During the day, you will deep dive into current tools and updates on emerging content marketing trends.

This workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day.

This workshop covers the content fundamentals we offer in the 3 hour Content Marketing Workshop, with the bonus module covering social media advertising, with a deep dive into Facebook advertising tools, trends and tips.

You’ll have support from an experienced Content Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.

Takeaways

  • Content fundamentals: what good content looks like for your customer base and managing content marketing campaigns and social communities
  • Social media advertising: the current paid social media landscape, focusing on Facebook as the largest and most popular content marketing platform
  • Measuring effectiveness of my campaigns: using analytics and social tools to measure campaign returns
  • Writing a content marketing plan: from defining your objective to picking tools, tactics and ways to evaluate

Prereqs & Preparation

Prerequisites: General familiarity with Analytics and Facebook ad builder

  • What do I bring?

    • Come ready with a laptop. Access to a Google Analytics and Facebook advertising account for your company or website are strongly recommended to apply learning on the day.
    • Bring any content you’d like to explore using in your content marketing plan - this could be video, stills or other marketing assets; or ideas for content assets.
    • Complimentary tea & coffee are provided. We recommend bringing a packed lunch, or there is a Pret downstairs, a Tesco around the corner and Spitalfields Market a 5min walk away from GA London's campus

    This workshop covers the content fundamentals we offer in the 3 hour Content Marketing Workshop, with the bonus module covering social media advertising, with a deep dive into Facebook advertising tools, trends and tips.

  • Coming up near you

    Let’s Keep You Updated

    Enter your email to start following

    By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.