Content Marketing Bootcamp: Putting Your Content Through Its Paces
3

Thursday, 3 December

11 am – 6 pm CST

GA Nashville (Livestream)

Online Class
Livestream
$250 USD
Regular Ticket
$250 USD
Total

Questions? Read our FAQs

Content Marketing Bootcamp: Putting Your Content Through Its Paces | December 3

Adam Rogers Photo


Content Marketing Strategist , Shopify

3

Thursday, 3 December

11 am – 6 pm CST

GA Nashville (Livestream)

Online Class
Livestream
$250 USD
Regular Ticket
$250 USD
Total

Questions? Read our FAQs

About This Workshop

Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that Content is King and it's more important than ever if you’re interested in building a strong relationship with ideal customers.

This activity-driven bootcamp will equip you with tips and strategies on how to devise your content marketing strategy, what digital channels make the most sense for your business and how to use them, plus how to track and analyze all of your content marketing efforts with data-driven decisions.


Who is this workshop for: - Entrepreneurs and Business Owners who would like to build their audience. - Digital Marketers looking for content strategies to expand the online presence of their brands. - Individuals interested in starting a career in internet marketing.
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The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

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Regulatory Information:

General Assembly’s workshops are for recreational purposes and are not regulated by the Bureau of Proprietary School Supervision.

Takeaways

  • Learn how to create a basic content marketing strategy
  • Learn how to build a content editorial calendar
  • Discover how to create and curate content for your business
  • List and execute at least 5 key best practices on content marketing
  • Walk away with examples of KPIs and metrics to track

Preparation

  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches
  • Each individual course participant must have purchased a ticket

About the Instructor

Adam Rogers Photo

Content Marketing Strategist ,
Shopify

Adam Rogers is a content marketing strategist currently at Shopify, where he runs creation and execution of go to market content strategy for various projects and integrated campaigns.

Adam has spent the last 5 years building content strategies for brands to craft engaging content, drive qualified leads, and increase their marketing reach. His writing has been published on top SaaS sites and has attracted the attention of marketing all-stars like Sean Ellis. He is also the host and producer of the Boston Content Podcast, where has interviewed guests from various industries including the likes of Seth Godin.

Outside of marketing he is a lover of guitars, music, books, and his wife.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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