Questions? Read our FAQs
Questions? Read our FAQs
Content marketing is now an essential element of the digital marketing mix. Content including videos, blog posts, whitepapers, podcasts, etc. give organizations the ability to differentiate from competitors, position the brand and its executives as thought leaders, drive website traffic and inbound links, optimize for search engines, generate leads and build loyalty among existing customers.
In this panel discussion, learn from marketing leaders as they discuss the powerful tool that is content marketing. Learn some tips and techniques to help drive traffic to your website, build up your brand, and gain more customers.
Brand and Buzz Marketing, LLC
Parna Sarkar-Basu is a corporate marketing strategist and founder of Brand and Buzz Marketing. Leveraging her two passions – technology and brand building – Parna humanizes corporate brands, builds thought leaders, simplifies the complex and creates industry buzz to elevate companies to new heights. She has been instrumental in propelling tech companies into innovation leaders in highly competitive markets, including artificial intelligence, enterprise software, storage systems, robots, agtech, healthtech and mobile.
Recipient of multiple awards, Parna serves as a strategic advisor to entrepreneurs and CEOs and works with their team on a variety of initiatives, including corporate and product positioning, launching companies and innovative products, transforming leaders into thought leaders, brand development and reputation management.
Parna has led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS), Verivo Software (acquired by Appery) and PTC.
A champion of STEM initiatives and innovation, Parna builds and supports programs to inspire future innovators and entrepreneurs. She is an advisor to women entrepreneurs in the U.S. and U.K. Parna also serves on multiple boards, including WITI (Women in Technology International) Boston, South Shore Innovation and American Marketing Association Boston. She writes and speaks on innovation marketing, technology trends, entrepreneurship and STEM.
Copywriter; Social Media Marketer; President,
American Marketing Association, Boston
Bob, who was the New England Direct Marketing Association's "Direct Marketer of the Year" in 2009, is available for hire as a copywriter, content creator, social media marketer, consultant, teacher, presenter and public speaker.
In addition to his role as a hands-on creative professional, he takes pride in his ability to bring out the best in others and effect positive organizational change as a manager and mentor. His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing (which he started in 2004), Gold for Best Tweets and Silver for Best Copywriting.
Bob likes to keep his finger on the pulse of what's what and who's who in his field. Not only has he presented and spoken in public many times about social media, copywriting and marketing, he has been published or quoted in his areas of expertise in countless media outlets. He also has his own podcast on marketing and a YouTube channel with hundreds of videos.
The current president of the American Marketing Association Boston, a past President of the New England Direct Marketing Association and a graduate of Leadership MetroWest's Leadership Academy, Bob is always happy to contribute in any way possible to the advancement of the industry in which he earns his livelihood.
Katie Martell, On-Demand Marketing
Katie Martell is an unapologetic marketing truth-teller.
Named “one of the most interesting people in B2B marketing,” a "marketing expert to follow" and a top marketing writer on LinkedIn, Martell has been a millennial CMO, in-house rabble rouser, and the world’s first “Director of Buzz." She now advises high-growth brands as an on-demand marketer.
Martell serves as the Executive Director of Boston Content, the city's largest nonprofit community of content professionals, and hosts the Explicit Content podcast with Enterprise Marketer, featuring direct and honest conversations about marketing.
With a distinct opinion about the world of marketing, Katie is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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