Content is King: How to Treat It Royally & Make it Work for You

About this class

Content is the lifeblood of digital and social marketing, but it can be overwhelming to manage. With smart planning and a clear vision, content marketing can work more effectively and efficiently for you. Learn strategies to plan and create a content marketing strategy across all your digital channels.

We will cover three key content strategy tools, efficient ways of sourcing and producing content, and discuss students’ content marketing challenges.

Takeaways

• Apply three content strategy tools to plan content marketing
• Build the right voice for your content
• Identify content topics that make your brand relevant
• Plan content in advance, around peak moments
• Identify content sources and ways to efficiently product content

Prereqs & Preparation

Laptop required.