Content Distribution Strategy 101 | Melbourne

About this class

This class will show you how to create a solid distribution strategy for your content and explore a series of case studies to demonstrate this strategy in action. Practical and hands-on we’ll cover effective content distribution via the trinity of social media, owned media and earned media.

This class is excellent for anyone who works in marketing or PR and is looking to increase or refresh their understanding of content marketing.

Takeaways

Students will learn:

• What content marketing is
• Places you can distribute your content
• How to put together a content distribution plan
• Case Study: Rome2rio Isochronic Map Project

Prereqs & Preparation

Participants should have a broad understanding of social media and marketing.