Content is all around us. It's the posts we see on Instagram, the videos we watch on YouTube, the photos we see on websites, the words we read in an email, article or blog post... These days there's a lot of focus on social media, different platforms and various forms of technology, but understanding how to create content that connects with your target market is the foundation that allows you to be efficient, effective and strategic with your marketing efforts.
In this class we'll cover the ins and outs of content marketing. You'll learn how to create customer personas (to understand who you're talking to) and content pillars for your brand or business that reflect your ethos, values and purpose. We'll set up a content calendar and work through how to create different types of content, sharing tips and tricks to craft valuable content (that your audience actually wants to engage with) from start to finish to be used across multiple platforms.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
This class is fantastic for: small business owners, creatives and anyone wanting to learn more about how to create content that connects and understand a content marketing campaign from start to finish.
In preparation, please download Zoom.
This session is not recorded however, you will receive the instructor’s slides following the session.
Pieter is a Dutch Digital marketing manager with nearly 10 years of international experience in Digital and Marketing and currently is the Regional Head of performance marketing at 2Stallions Digital Agency with offices in Singapore, Malaysia, Indonesia, India and The Philippines.
After finishing his Master in Marketing Management, he started his career as a Google Consultant. Among other things Pieter was a Google product trainer for Google search, Display, Video and Shopping and a Subject Matter Expert on Display and Shopping.
The diverse portfolio of clients and possibilities of the digital world eventually drove Pieter to the agency side. Here he has worked in several key positions at multiple international award-winning agencies in Europe and Asia. As Head of Paid media of Artefact he has worked on many digital projects with Fortune 500 companies like, Estee Lauder, Groupe SEB (Tefal) and Nike just to name a few.
At 2Stallions Digital Agency he is currently working with renowned companies like AXA, Fujifilm Ping An, Stanley Black & Decker. Handling projects within the full digital scope, ranging from Brand Awareness, Lead generation to E-commerce and Data & Analytics. Throughout his career Pieter has provided training and workshops to his clients on a wide range of topics within digital marketing.
He also volunteers as a member of the digitization committee at the ADB-DutchCham in Singapore with key objective to support ADB-Dutchcham members with their digital journey and transformation and providing a platform of knowledge sharing and Industry best practices via webinars and events. In his free time, he enjoys an array of activities ranging from Surfing, CrossFit to Cycling or Hiking.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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