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Content Creation Workshop: Creating Content that Connects | Online | November 2

$60 AUD each
Tuesday, 2 November, 2021
4 6:30 am EDT
Perth (Online)

About This Class

Content is all around us. It's the posts we see on Instagram, the videos we watch on YouTube, the photos we see on websites, the words we read in an email, article or blog post... These days there's a lot of focus on social media, different platforms and various forms of technology, but understanding how to create content that connects with your target market is the foundation that allows you to be efficient, effective and strategic with your marketing efforts.

In this class we'll cover the ins and outs of content marketing. You'll learn how to create customer personas (to understand who you're talking to) and content pillars for your brand or business that reflect your ethos, values and purpose. We'll set up a content calendar and work through how to create different types of content, sharing tips and tricks to craft valuable content (that your audience actually wants to engage with) from start to finish to be used across multiple platforms.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • The who, why, what and how of content marketing
  • How to create Customer Personas
  • How to create effective content pillars
  • How to create content that is engaging, relevant and authentic
  • Understanding a content marketing campaign
  • Setting up a content calendar
  • Content planning & organisation
  • Handy apps and tools

Preparation

This class is fantastic for: small business owners, creatives and anyone wanting to learn more about how to create content that connects and understand a content marketing campaign from start to finish.

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

About the Instructor

Pieter Dijkgraaf Photo

Regional Head of Performance Marketing, 2Stallions Digital Marketing Agency

Pieter is a Dutch Digital marketing manager with nearly 10 years of international experience in Digital and Marketing and currently is the Regional Head of performance marketing at 2Stallions Digital Agency with offices in Singapore, Malaysia, Indonesia, India and The Philippines.

After finishing his Master in Marketing Management, he started his career as a Google Consultant. Among other things Pieter was a Google product trainer for Google search, Display, Video and Shopping and a Subject Matter Expert on Display and Shopping.

The diverse portfolio of clients and possibilities of the digital world eventually drove Pieter to the agency side. Here he has worked in several key positions at multiple international award-winning agencies in Europe and Asia. As Head of Paid media of Artefact he has worked on many digital projects with Fortune 500 companies like, Estee Lauder, Groupe SEB (Tefal) and Nike just to name a few.

At 2Stallions Digital Agency he is currently working with renowned companies like AXA, Fujifilm Ping An, Stanley Black & Decker. Handling projects within the full digital scope, ranging from Brand Awareness, Lead generation to E-commerce and Data & Analytics. Throughout his career Pieter has provided training and workshops to his clients on a wide range of topics within digital marketing.

He also volunteers as a member of the digitization committee at the ADB-DutchCham in Singapore with key objective to support ADB-Dutchcham members with their digital journey and transformation and providing a platform of knowledge sharing and Industry best practices via webinars and events. In his free time, he enjoys an array of activities ranging from Surfing, CrossFit to Cycling or Hiking.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.