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Content Creation Workshop: Creating Content that Connects | Online | November 2

$60 USD each
Tuesday, 2 November, 2021
4 6:30 am EDT
Online

About This Class

Content is all around us. It's the posts we see on Instagram, the videos we watch on YouTube, the photos we see on websites, the words we read in an email, article or blog post... These days there's a lot of focus on social media, different platforms and various forms of technology, but understanding how to create content that connects with your target market is the foundation that allows you to be efficient, effective and strategic with your marketing efforts.

In this class we'll cover the ins and outs of content marketing. You'll learn how to create customer personas (to understand who you're talking to) and content pillars for your brand or business that reflect your ethos, values and purpose. We'll set up a content calendar and work through how to create different types of content, sharing tips and tricks to craft valuable content (that your audience actually wants to engage with) from start to finish to be used across multiple platforms.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • The who, why, what and how of content marketing
  • How to create Customer Personas
  • How to create effective content pillars
  • How to create content that is engaging, relevant and authentic
  • Understanding a content marketing campaign
  • Setting up a content calendar
  • Content planning & organisation
  • Handy apps and tools

Preparation

This class is fantastic for: small business owners, creatives and anyone wanting to learn more about how to create content that connects and understand a content marketing campaign from start to finish.

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

About the Instructor

Daniel Heerkens Photo

Regional Managing Director, 2Stallions

Daniël is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko,Ping An, Bosch,CNN,Stanley Black & Decker,Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.