Consumer Journey Mapping
13

Tuesday, 13 December

6:30 8:30 pm AEDT

GA Sydney (York St.)

Main Campus
Level M, 56-58 York Street
Sydney , NSW 2000
$50 AUD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

Consumer Journey Mapping

Mike Biggs Photo


Product Innovation Consultant, ThoughtWorks

13

Tuesday, 13 December

6:30 8:30 pm AEDT

GA Sydney (York St.)

Main Campus
Level M, 56-58 York Street
Sydney , NSW 2000
$50 AUD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

About This Class

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Takeaways

Students of this workshop will learn:

● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● How to implement consumer journey maps as shown by real business case studies

Prereqs & Preparation

None! Please bring your laptop to class.

About the Instructor

Mike Biggs Photo

Product Innovation Consultant,
ThoughtWorks

Mike is a Product Innovation Consultant at ThoughtWorks, where he works with clients to explore and define viable products for production. Products can be anything from a digital product through to a complex service involving the orchestration of many products.

Clients of note include Commonwealth Bank of Australia, NineMSN, MTV, BresicWhitney as well as start-up, Benojo. His experience spans the private and public sector managing digital projects and providing creative strategy.

Mike leads the local chapter of the Interaction Design Foundation, and is also a Thinking Instructor with the School of Thinking.

He considers Product Management to be like playing in a jazz band, demanding the ability to play with the band and break out into a solo as required in a context of high ambiguity.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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