Consumer Journey Mapping
13

Tuesday, 13 December

7 9 pm PST

GA Los Angeles (Santa Monica)

1520 2nd Street
Santa Monica , CA 90401
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

Consumer Journey Mapping

Marina Terteryan Photo


Service Designer + Design Thinking Advocate, The Why Lab

13

Tuesday, 13 December

7 9 pm PST

GA Los Angeles (Santa Monica)

1520 2nd Street
Santa Monica , CA 90401
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

About This Class

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Takeaways

Students of this workshop will learn:

● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● How to implement consumer journey maps as shown by real business case studies

Prereqs & Preparation

None! Please bring your laptop to class.

About the Instructor

Marina Terteryan Photo

Service Designer + Design Thinking Advocate,
The Why Lab

Marina is a well-rounded design strategist with a deep love for service design, innovation, strength-based leadership, and all things human-centered. With an emphasis on storytelling and customer journey, she employs the design thinking process to help organizations of all sizes create sustainable growth. She hosts a weekly podcast called Why Service Design Thinking, which is streamed worldwide in more than 70 countries.

She believes that the world would be a better place if every person worked by the principles of design thinking, lived by the principles of jazz improvisation, and used ergonomic standing desks.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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