509 7th Street NW, 3rd Floor
Washington D.C. 20004
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Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalysing behaviours. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This workshop will introduce you to a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
None! This is a beginners class. Please bring your laptop to class.
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