Consumer Journey Mapping | Online

About this workshop

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalysing behaviours. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop will introduce you to a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Takeaways

• Where and how to conduct research to inform a consumer journey map
• Explore the principles of how to develop a consumer journey map
• Describe how to use the consumer journey map to influence business decisions, as supported with real case studies

Prereqs & Preparation

None! This is a beginners class. Please bring your laptop to class.