Conducting User Research Bootcamp | March 19
Michele Ronsen
Founder & CEO,
Curiosity Tank
About This Workshop
Explore the vital role of user research!
Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics, recruit the right participants, craft research questions that unearth meaningful insights, and more. After this class, students will be able to immediately apply their skills to a variety of research projects and leverage research tools and templates now and over time.
This workshop uses a combination of engaging lecture and interactive in-class exercises.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Takeaways
- Learn how to choose the right methods and when to combine methods
- Understand the pros and cons of in-person, remote moderated, and unmoderated research
- Access tools to plan for and organize the logistics of a study
- Gain tips and tricks on where and how to find the right participants
- Learn how to author and arrange a discussion guide to maximize results
- Learn how to craft, pose and sequence questions that unearth meaningful insights
- Understand different interview roles
- Learn how and when to use debrief sheets and why they are important
- Become versed in how to build participant pools for ongoing research
Preparation
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This class will occur completely online using Zoom.
- Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
- Each individual class participant must have purchased a ticket.
About the Instructor
Michele Ronsen
Founder & CEO,
Curiosity Tank
Michele Ronsen is an executive with 20 years of experience in Fortune 500s, academia, and start-ups. Her earliest memory is of driving down the highway with her father. He asked her to look at a McDonald’s sign – the quintessential golden arches. He then asked her to draw what she thought the gear inside the sign (that made it spin) looked like. She was three years old.
A professionally trained graphic designer, Michele worked at top design firms before moving to Nordstrom where she built two creative teams from the ground up. From there she built a career helping numerous entities strategically design and grow their businesses.
In 2010, Michele founded Ronsen Consulting, a design and strategy firm specialized in human-centered research and development. In 2020, she founded Curiosity Tank to further expand the team's research consulting and education efforts. Recent clients include Slack, Zillow, Blue Shield of California, Xero, Facebook, Gusto, Invisalign, Microsoft and Kaiser Permanente.
Michele has inspired hundreds of students and professionals at UC Berkeley, the California College of the Arts, the Academy of Art University, and General Assembly teaching design, research and strategy classes and workshops. Learn more about Michele and Curiosity Tank consulting and workshops at www.curiositytank.com.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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