Conducting User Research Bootcamp
19

Saturday, 19 December

12 7 pm EST

GA Orlando (Livestream)

Online Class
Livestream
$250 USD
Regular Ticket
$250 USD
Total

Questions? Read our FAQs

Conducting User Research Bootcamp | December 19

Michele Ronsen Photo


Founder & CEO, Curiosity Tank

19

Saturday, 19 December

12 7 pm EST

GA Orlando (Livestream)

Online Class
Livestream
$250 USD
Regular Ticket
$250 USD
Total

Questions? Read our FAQs

About This Workshop

Explore the vital role of user research!

Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics, recruit the right participants, craft research questions that unearth meaningful insights, and more. After this class, students will be able to immediately apply their skills to a variety of research projects and leverage research tools and templates now and over time.

This workshop uses a combination of engaging lecture and interactive in-class exercises.


The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • Learn how to choose the right methods and when to combine methods
  • Understand the pros and cons of in-person, remote moderated, and unmoderated research
  • Access tools to plan for and organize the logistics of a study
  • Gain tips and tricks on where and how to find the right participants
  • Learn how to author and arrange a discussion guide to maximize results
  • Learn how to craft, pose and sequence questions that unearth meaningful insights
  • Understand different interview roles
  • Learn how and when to use debrief sheets and why they are important
  • Become versed in how to build participant pools for ongoing research

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket

About the Instructor

Michele Ronsen Photo

Founder & CEO,
Curiosity Tank

Michele Ronsen is an executive with 20 years of experience in Fortune 500s, academia, and start-ups. Her earliest memory is of driving down the highway with her father. He asked her to look at a McDonald’s sign – the quintessential golden arches. He then asked her to draw what she thought the gear inside the sign (that made it spin) looked like. She was three years old.

A professionally trained graphic designer, Michele worked at top design firms before moving to Nordstrom where she built two creative teams from the ground up. From there she built a career helping numerous entities strategically design and grow their businesses.

In 2010, Michele founded Ronsen Consulting, a design and strategy firm specialized in human-centered research and development. In 2020, she founded Curiosity Tank to further expand the team's research consulting and education efforts. Recent clients include Slack, Zillow, Blue Shield of California, Xero, Facebook, Gusto, Invisalign, Microsoft and Kaiser Permanente.

Michele has inspired hundreds of students and professionals at UC Berkeley, the California College of the Arts, the Academy of Art University, and General Assembly teaching design, research and strategy classes and workshops. Learn more about Michele and Curiosity Tank consulting and workshops at www.curiositytank.com.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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