Conceptual Design Development for Brands
18

Tuesday, 18 June

7 9 pm PDT

GA Los Angeles (DTLA)

360 E. 2nd Street, Suite 400
Los Angeles, CA 90012
$45 USD
Regular Ticket
$45 USD
Total

Questions? Read our FAQs

Conceptual Design Development for Brands

Pamela Olecki Photo


Art Director & Graphic Designer

18

Tuesday, 18 June

7 9 pm PDT

GA Los Angeles (DTLA)

360 E. 2nd Street, Suite 400
Los Angeles, CA 90012
$45 USD
Regular Ticket
$45 USD
Total

Questions? Read our FAQs

About This Class

A clear design concept is a useful tool when navigating between expression, aesthetics and purpose when developing a brand identity.

Students will receive an overview of the overall process of a branding project, from naming tips to brand design guidelines, and their respective applications (print and digital). We will look into methodology with which to investigate and develop a variety of concepts.

Students will learn what the needed design elements within a brand identity are, and how to implement them, resulting in a longer lifespan in today’s constant need for new content and design. We will review overarching questions and checklists one can lean on while developing concepts and exploring different design directions.

Takeaways

• an overview of the brand identity design process and purpose • a methodology of how to translate an abstract concept into a visual design language • familiarity with the thinking behind brand identity design development

Preparation

This is a designer-oriented class. Feel free to bring questions you might have from your own projects and/or experiences.

About the Instructor

Pamela Olecki Photo

Art Director & Graphic Designer

Pamela Olecki is a passionate and detailed oriented art director and designer with 20 years of experience in branding and design, with a strong focus on print. Pamela grew up and studied in Germany. After having lived and worked in New York for 12 years, she made her way to Los Angeles.
She has been in LA for eight years now.

Her portfolio is a range of work that spans the last two decades as a freelance creative with examples for the following industries: editorial, fashion, beauty, culture, entertainment, technology, and finance.

Projects include magazines, brand identities, brand campaigns, wayfinding, and experiential design and some broadcast.

Some notable past clients include National Geographic Magazine, Hulu, Sony Entertainment and Sundance Institute.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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