Buzzword Series: Data-Driven Marketing
19

Thursday, 19 November

4:30 5:30 am CST

FREE!
Cost

Questions? Read our FAQs

Buzzword Series: Data-Driven Marketing | November 19

Sotirios Seridis Photo


Founder, XYZ Lab

19

Thursday, 19 November

4:30 5:30 am CST

Online

Anywhere
Online
FREE!
Cost

Questions? Read our FAQs

About This Event

Data is king in the digital world and as Daniel Keys Moran once said, “You can have data without information, but you cannot have information without data”. As the name suggests, data-driven marketing utilizes data obtained through customer interactions to better understand customer motivations and preferences.

Popularized with innovations such as Salesforce’s cloud CRM systems, data-driven marketing has allowed the modern marketer to engage in more efficient media buying, target the right customers and send relevant messages to these groups. While an overwhelming amount of data can seem intimidating, these fears can easily be allayed by knowing the right methods to transform the numbers to give you the relevant insights.

Come discover the buzz behind the numbers making the digital marketing world tick and find out how you can start implementing data-driven strategies for your company.

About the Instructor

Sotirios Seridis Photo

Founder,
XYZ Lab

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

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