Buzzword Series: Bidding Strategies Demystified
9

Wednesday, 9 December

5:30 6:30 am EST

FREE!
Cost

Questions? Read our FAQs

Buzzword Series: Bidding Strategies Demystified | December 9

Sotirios Seridis Photo


Founder, XYZ Lab

9

Wednesday, 9 December

5:30 6:30 am EST

Online

Anywhere
Online
FREE!
Cost

Questions? Read our FAQs

About This Event

Target CPA, Maximise Conversions, Target ROAS, Lowest Cost - Confusing as it may be, understanding bidding strategies are key to ensuring that you are reaching the right audience with the best possible outcome.

Choosing the right bidding strategy is not an "autopilot". Bidding too high could mean going through your budget too quickly and bidding too low could result in missed opportunities to connect with your audience.

Join our expert, Sotirios Seridis, as we demystify the fast-paced world of online advertising. Learn some of the best practices to optimize your marketing dollars and align your strategies to hit your KPIs!

About the Panelist

Sotirios Seridis Photo

Founder,
XYZ Lab

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

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