Business Writing Essentials for the Modern Workplace | May 24

Do you want to know the secret to writing clearly and concisely that guarantees a timely and favourable response?

Whether you’re communicating with colleagues or pitching an idea to an external client, your success depends on your ability to tailor and deliver your message to various audiences in the right way. This is especially crucial when the person on the receiving end is a senior stakeholder.

Despite being drowned in technology, writing remains an essential skill for the modern workplace and with the right techniques you can avoid long emails that get no responses and instead, deliver clear and concise messages that guarantee concrete follow-up actions.

In this workshop, Instructor Anser Aly draws upon his varied global experience across multiple Fortune 500 companies to share tips on how to write effectively to create influence and impact in the workplace.

You will learn how to draft messages that will be well-received by senior stakeholders and peers alike. You will also gain some very practical tips that will help you save time and ensure that you have the reader’s attention from start to end.

• How to guarantee that your written communication evokes a response and is not missed or ignored
• How to tailor and deliver your message to a culturally varied audience in the most effective way and get them to take the action you desire, regardless of the medium you use (email, powerpoint, whatsapp, report writing…)
• How to dial up the effectiveness of your written reminders by learning the politest yet most effective technique to remind (without offending or sounding too direct)
• Opportunity to practice the techniques taught during the workshop

This workshop will be completely live and online. In preparation, please download Zoom.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.

If you have any questions please reach out to help@generalassemb.ly

Anser is a passionate Marketer with 20 years of international expertise in building and growing multiple billion dollar brands across a range of diverse markets in Europe, Middle East, Asia & Australia. He has held a variety of Global, Regional & Local roles in multiple Fortune 500 companies like Shell, Henkel & Unilever.

Anser started his career in the UK, by joining Deloitte Consulting in London. After consulting on some of the biggest global brands & a diverse range of NYSE listed clients, he soon discovered his passion for Marketing. Since then, Anser has been the recipient of multiple international awards including the coveted Cannes (thrice!) for his much acclaimed Digital Marketing Campaigns across South East Asia.

As an industry veteran & an accomplished cutting edge Marketer, Anser is a sought after Keynote Speaker at Marketing & Digital Advertising Conferences across Asia, Russia & USA. Anser has also been a Visiting Professor and Guest Lecturer at various top tier business schools such as Chicago Booth, SMU, London Business Schools and most recently Harvard Business School.

Anser’s expertise extends to Marketing Training & Capability Building. Based out of Unilever’s London headquarters, in his previous role Anser had been responsible for training & upskilling more than 6,000 Unilever Marketers worldwide. Currently he is based out of Singapore, responsible for one of Unilever’s biggest global brand exceeding 1 Billion dollars in annual turnover.