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Forming a partnership or an alliance with a well-known business or brand can be an enticing proposition – it can fill a gap in capability and give you exposure to a new market, as you begin your growth journey. However, if not implemented properly, partnerships and alliances can have a negative impact on a business. In this workshop we will help you determine in which circumstances it’s best to form a partnership or alliance. Our experts will guide you through some of the common traps in forming these relationships, and provide insight on everything from selecting the right partner to creating an agreement to managing the relationship.
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