Business Strategies in the Age of Digital Disruption and COVID-19 | Melbourne

About this workshop

In this highly digital and integrated world, businesses need to digital transform their products and services and integrated their strategies to make a vast difference in this highly competitive Global market. Businesses that don’t engage in the age of Digital Disruption will slowly die out, and the ones that do will win all awareness and loyalty of their consumers. This is especially the case given the unprecedented impacts that a global pandemic like COVID-19 has had, which forces organizations and brands to rethink their strategies and look towards going digital.

This intensive workshop will give (digital) marketers an overview of the digital transformation landscape including all the essential disciplines required to transform your company and come up with a (digital) strategy in the age of digital transformation. Participants will be able to understand specific digital industry challenges better and enhance their marketing value proposition to produce better results through the techniques learned in this the workshop.

Takeaways

• What are the potential digital disruptions facing your Industry/Organization?
• What is the nature, magnitude and speed of digital changes?
• How well positioned is your Industry/Organization for the changing environment?
• How should you improve or transform your value propositions?
• How to create and capture value from your customers?