Business Metrics Fundamentals | June 7
About This Class
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven activity prioritization, and stakeholder communication using metrics.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
- Learn how to set up your financial model in a way that helps inform the types of metrics you need to collect.
- Evaluate the various sources of analytics that are available to help you answer key business questions.
- Establish a central "metrics dashboard" and a repeatable process for populating and analyzing that dashboard.
- Optimize and scale marketing campaigns as profitably as possible.
- Use your metrics to tell a great "story" to investors, team members, and customers.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
This class will occur completely online using Zoom.
Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
Each individual class participant must have purchased a ticket
About the Instructor
Gopal Shenoy is a product management veteran with over 17 years of software industry experience leading teams that have launched successful products. His passion for product management made him launch his blog Software Product Manager (productmanagementtips.com) in 2007. He is currently Director of International Products at Care.com. Prior to Care.com, he worked in product management roles at Gazelle, OnForce, Salary.com and SolidWorks.
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