Brands are navigating through an era of constant changes from digital revolution to political uncertainty. There is a fundamental shift in preference towards well-being, authenticity, and social impact. Brands need to stand for a higher purpose to enhance the market recognition, build loyalty and drive for the good changes. Good brands know they need to unite their consumers to work towards the better world they are envisioning.
In this interactive panel discussion, meet the creative marketers and thinkers behind inspiring brands as they share their strategy and marketing tactics to find brand purpose, build community and create a movement that goes beyond any products and services.
We will explore a few key questions:
Agenda
6:00–6:15pm — Check-In and Drinks
6:15–7:15pm — Expert Panel
7:15–7:45pm — Q&A
7:45pm — Wrap-up and Networking