Building Influence: Personal Branding for Consultants and Coaches | Online | May 31

The online business space is noisy. If you want to avoid your marketing becoming the elevator music of the internet, you need to say something worth listening to and do something worth talking about. As an individual growing your professional reputation and personal brand, marketing is completely different. Uncover your key messages, ensure these are in alignment with your values, and use key methods of Public Relations, strategic content marketing and networking, to build your influence.

• Uncover your key beliefs and values
• Turn your key beliefs, values and experiences into your 5-7 topics or stories
• Understand how influence works, through online and offline key methodologies of blogging, podcasting, social video, networking and alliance-building, PR and publicity
• Determine your minimum viable marketing plan
• Minimise angst and self-consciousness by focusing on your stories and your audience, not yourself

This workshop will take place online. In preparation, please download Zoom.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session. If you have any questions please reach out to help@generalassemb.ly

Brook McCarthy is a digital marketing trainer and business coach who specialises in helping service consultants and professionals to grow their reputation and magnify their impact. With a background in Public Relations, Brook has 15 years' experience in digital communications including social media marketing, SEO, business blogging and reputation management. Her clients include soloists, coaches, authors, consultants and multinationals who are seeking to hone their digital communication skills.