In marketing, as in life, the sum is always greater than its parts.
The best kind of marketing happens when organizations join forces to support a launch, build awareness for a product, grow their online communities together, or develop an amazingly memorable real-world experience. In this class, you’ll learn how to identify potential partnerships, find the right companies or players to collaborate with, how to pitch, and get to know the basics of business development for marketers. You’ll also learn soft skills for building trust, understanding the mutual benefit mindset, and creating momentum for a deal. The partnership fundamentals addressed in this workshop can be applied to relationships inside and outside the office, including tips for building your own personal network of supporters for your career and passion projects too.