Building Impactful Marketing Partnerships | San Francisco
About this workshop
In marketing, as in life, the sum is always greater than its parts.
The best kind of marketing happens when organizations join forces to support a launch, build awareness for a product, grow their online communities together, or develop an amazingly memorable real-world experience. In this class, you’ll learn how to identify potential partnerships, find the right companies or players to collaborate with, how to pitch, and get to know the basics of business development for marketers. You’ll also learn soft skills for building trust, understanding the mutual benefit mindset, and creating momentum for a deal. The partnership fundamentals addressed in this workshop can be applied to relationships inside and outside the office, including tips for building your own personal network of supporters for your career and passion projects too.
Takeaways
- Do the pre-work needed to identify your marketing needs and lay the groundwork for strong collaborations
- Seek out and find like-minded and complementary organizations aligned with your mission
- Pitch external partnerships
- Learn the nuances of developing a concept while gaining buy-in and maintaining alignment
- Position and sell-in partnership opportunities within your organization
- Launch co-marketing campaigns for local or global audiences
- Develop marketing assets and collateral that fuel your partner campaigns
- Evaluate whether an inbound partnership opportunity is worth pursuing
- Create basic metrics for evaluating success of partnerships