Building Brands People Love
3

Thursday, 3 December

3:30 5 pm PST

GA Washington D.C. (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

Building Brands People Love | December 3

Mackenzie Green Photo


Director of Social Media, BET Networks

Elle DeFreitas Photo


CEO + Co-founder, Wonderkind Co.

Zach Henault Photo


Client Solutions Manager, TikTok

Amy Bixler Photo


Global Brand Design Leader, Gensler

3

Thursday, 3 December

3:30 5 pm PST

GA Washington D.C. (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

About This Event

Making people care is hard. Making them care about your brand is even harder. We're bringing together some of our favorite companies to hear how they created brands people LOVE. Join us to learn, debate and craft the building blocks of creating a brand that people will fall in love with. You'll hear about tips, tools & advice you need to craft your very own brand story, and ensure you're building a brand that connects with your audience.

About the Panelists

Mackenzie Green Photo

Director of Social Media,
BET Networks

MacKenzie Green is the Director of Social Media at BET+ (BET Networks, a subsidiary of Viacom Inc.). She is a graduate of The University of Miami (majored in broadcast journalism and sports administration) and Columbia Business School with a concentration in entertainment and marketing. She currently serves on the board of the Lord Laidlaw Scholarship at Columbia Business School, and as an admissions fellow for the Riordan Fellows Program, for which she’s a graduate of both programs. She serves as a board member for the University of Miami Young Alumni Council and the North American Shoebox Project. Additionally, she is a proud member of Links Inc., Capital City Chapter, and Kappa Kappa Gamma.

Elle DeFreitas Photo

CEO + Co-founder,
Wonderkind Co.

Zach Henault Photo

Client Solutions Manager,
TikTok

Zach is a serial entrepreneur and marketer currently working as a client solutions manager at TikTok. He has more than 10 years of experience across advertising, marketing and social media. His current work revolves around helping brands understand how they leverage the fastest growing entertainment platform in the world to create and strengthen relationships with consumers. Prior to that, he held positions at Sprinklr, and Spredfast consulting brands on how to leverage social media to drive business value and return on investment as well as US Soccer where he build digital engagement strategies. When he's not thinking about digital marketing, he enjoys hanging out with his puppy Miso and djing.

Amy Bixler Photo

Global Brand Design Leader,
Gensler

Amy is a global leader in Gensler’s Brand Design practice with more than 20 years’ experience in marketing strategy, brand positioning, and creative development. Her work focuses on delivering exceptional brand experiences through the integration of environmental graphic design and visual communication with interior design and architecture. Amy is recognized for driving audience participation and business results for top brands and companies. She collaborates with clients across all industries to develop consumer experiences, employee experiences, and community experiences. Most notably, she has led Brand Design teams for The Coca-Cola Company, Bridgestone Americas, Mercedes-Benz, NCR, and other award-winning projects that have been recognized by Fast Company, Interior Design Magazine, and Retail Design Institute. Amy is a Lifestyle Studio Director in Gensler’s Atlanta office, and currently serves on the Board of Directors for Emory University’s Creative Alumni. She earned her MBA from Goizueta Business School and Bachelor of Arts from the University of Pennsylvania.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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