Building Brands People Love
3

Thursday, 3 December

5:30 7 pm CST

GA San Francisco (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

Building Brands People Love | December 3

Mackenzie Green Photo


Social Media Director, BET Networks

Elle DeFreitas Photo


CEO + Co-founder, Wonderkind Co.

Zach Henault Photo


Client Solutions Manager, TikTok

Amy Bixler Photo


Global Brand Design Leader, Gensler

3

Thursday, 3 December

5:30 7 pm CST

GA San Francisco (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

About This Event

Making people care is hard. Making them care about your brand is even harder. We're bringing together some of our favorite companies to hear how they created brands people LOVE. Join us to learn, debate and craft the building blocks of creating a brand that people will fall in love with. You'll hear about tips, tools & advice you need to craft your very own brand story, and ensure you're building a brand that connects with your audience.

About the Panelists

Mackenzie Green Photo

Social Media Director,
BET Networks

MacKenzie Green is the Director of Social Media at BET+ (BET Networks, a subsidiary of Viacom Inc.). Prior, she worked as Senior Brand Marketing Manager at Betches Media, and is also a graduate of Columbia Business School with a concentration in entertainment and marketing. She currently serves on the board of the Lord Laidlaw Scholarship at Columbia Business School, and admissions fellow for the Riordan Fellows Program, for which she’s a graduate of both programs. She serves as a board member for the University of Miami Young Alumni Council. Additionally, she serves as an officer for the Links Inc., Capital City Chapter.

Elle DeFreitas Photo

CEO + Co-founder,
Wonderkind Co.

Zach Henault Photo

Client Solutions Manager,
TikTok

Amy Bixler Photo

Global Brand Design Leader,
Gensler

Amy is a global leader in Gensler’s Brand Design practice with more than 20 years’ experience in marketing strategy, brand positioning, and creative development. Her work focuses on delivering exceptional brand experiences through the integration of environmental graphic design and visual communication with interior design and architecture. Amy is recognized for driving audience participation and business results for top brands and companies. She collaborates with clients across all industries to develop consumer experiences, employee experiences, and community experiences. Most notably, she has led Brand Design teams for The Coca-Cola Company, Bridgestone Americas, Mercedes-Benz, NCR, and other award-winning projects that have been recognized by Fast Company, Interior Design Magazine, and Retail Design Institute. Amy is a Lifestyle Studio Director in Gensler’s Atlanta office, and currently serves on the Board of Directors for Emory University’s Creative Alumni. She earned her MBA from Goizueta Business School and Bachelor of Arts from the University of Pennsylvania.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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