Building An Influencer Marketing Program

Boston campuses

GA Boston
125 Summer Street 13th Floor
Boston MA 02110

Past Locations for this Workshop

Building An Influencer Marketing Program

Boston

Boston campuses

GA Boston
125 Summer Street 13th Floor
Boston MA 02110

Past Locations for this Workshop

About this workshop

The digital ecosystem is cluttered with branded content that feels like advertising. Leveraging a prospective customer's trusted sources - influencers - helps get the word across and encourages the likelihood of conversion.

Takeaways

  • A conceptual grasp of content marketing principles
  • The framework for building an influencer marketing strategy
  • An understanding of how to source different partners
  • The basics of influencer marketing analytics

Prereqs & Preparation

An understanding of core social media platforms (Facebook, Twitter, Instagram, Pinterest)

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