Building An Influencer Marketing Program

About this workshop

The digital ecosystem is cluttered with branded content that feels like advertising. Leveraging a prospective customer's trusted sources - influencers - helps get the word across and encourages the likelihood of conversion.

Takeaways

• A conceptual grasp of content marketing principles
• The framework for building an influencer marketing strategy
• An understanding of how to source different partners
• The basics of influencer marketing analytics

Prereqs & Preparation

An understanding of core social media platforms (Facebook, Twitter, Instagram, Pinterest)