Building a Storytelling Skillset

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Building a Storytelling Skillset

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

The practice of taking audiences from rational to emotional engagement through storytelling is all but common knowledge in the marketing world today. Yet very little practical wisdom is discussed as to how​ to implement that shift within a team, as an individual creative, or as a small business owner or entrepreneur.

In this class we’ll explore the set of practical skills you can start practicing, recruiting​, and tweaking today​ to create great stories that capture the imagination of your audience.

In this session we will cover: - How to practice, recruit, and inspire curiosity in your team - The art of the interview - listening and conversations skills lie at the heart of emotive work that focuses on real people and their stories - How to construct a visual language for the stories you find

This class is suitable for anyone wanting to up the emotional ante in their story-driven content: s​ocial media marketers, tech startups, small business owners and entrepreneurs.

Takeaways

Students will learn:

  • How to create story-driven content that connects on an emotional level
  • How to engage, inspire, and bring together a team with a strong storytelling skill set
  • Interviewing/listening skills for content based on real people
  • How to construct a visual language around a person’s (otherwise seemingly boring) narrative.

Prereqs & Preparation

Watch the 1982 Theatrical Cut of Blade Runner a minimum of three times. Jk Jk... Not a must, but a general familiarity with branded video would be stellar.

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