Building a Marketing Strategy that Scales | Online

About this workshop

There are so many ways to market your product or service, but where and how do you place your bets? Before diving deep into brass tacks, the best marketing leaders lay down a strategic foundation for their efforts. By answering the most important questions about your business, audience and competitive landscape, you can save time, money, and headaches – and help get the rest of the company to support your efforts. A marketing strategy that scales is built by answering these foundational questions:

1. Who are we? (Vision, Mission, Core Values)
2. Where do we fit in? (Customer Insights, Brand Essence, Positioning)
3. How do we come to life? (Brand Identity, Go to Market Strategy, Key Messages)
4. What will it take to make this real? (Channel Mix, Budget, Resources)

We’ll run through the frameworks and tools you can use to answer these questions at startup speed (and on a startup budget), with examples from some of the most successful companies. We’ll talk about how to bring the rest of the team into the process, and how these questions can help inform company-wide decision making so your work isn’t done in a silo. And we’ll go deep into one of the most critical factors to your ongoing success: building a truly customer-centric culture.

Takeaways

• Proven process for building a marketing strategy for your business or product
• Practical understanding of marketing strategy fundamentals (in English, not jargon)
• Methods and tools that can be used to conduct customer research on a startup budget
• Tips for constructing a customer-centric culture to ensure long-term success

Prereqs & Preparation

None.