Building a Marketing Plan
12

Tuesday, 12 November

6 7:30 pm AEDT

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$35 AUD
Regular Ticket
$35 AUD
Total

Questions? Read our FAQs

Building a Marketing Plan | November 12

Christopher Melotti Photo


Marketing, Social Media and Copywriting Aficionado, Founder of Melotti Media

12

Tuesday, 12 November

6 7:30 pm AEDT

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$35 AUD
Regular Ticket
$35 AUD
Total

Questions? Read our FAQs

About This Workshop

Designed for real-world applications, this class will take you through how to build your own Marketing Plan for your business step-by-step.

Creating a marketing plan gives you a clear understanding of your business marketing objectives, tactics and projects over a particular time frame and keeps them on track and effective. It's therefore an essential tool in growing your business and moving towards success.

In this workshop, we will go over the building blocks of a marketing plan, introducing the framework and essential content for a bespoke plan. We’ll look at the key aspects of marketing planning—whether digital or not—that investors and stakeholders want to see, and move on to creating our own marketing plans from scratch.

This workshop has been designed for B2C / SME businesses where marketing is the main driver of growth (as opposed to large-enterprise-businesses that are more sales-driven).

Please bring a laptop, notepad and pen.

Takeaways

In this workshop, you'll:

  • learn a framework for a bespoke marketing plan and how it applies to business
  • learn what the fundamental must-haves of a marketing strategy are
  • understand how a marketing plan can be used as an ongoing commercial tool
  • understand the theory and put it into practice in class
  • get a step-by-step guide for creating the plan yourself

Preparation

Please bring a laptop, notepad and pen.

Whether you’re an entrepreneur looking to deliver your next phase of growth, a startup or small business marketing manager who wants to improve your existing plan, or a CEO looking to bring some rigour to a marketing approach, this workshop will get you on the right track.



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About the Instructor

Christopher Melotti Photo

Marketing, Social Media and Copywriting Aficionado,
Founder of Melotti Media

Christopher Melotti is a Marketing, Social Media and Copywriting Aficionado who lives by the motto "Continually challenge, consistently grow, constantly humbled, confidently show." He owns his own Copywriting and Marketing consulting business, Melotti Media (www.melottimedia.com.au), where he works with a wide range of clients from Insurance, to Real Estate, Agency, Web Design, Logisitcs, Financial and many more. He also runs TheCopywritingBlog.com.au, is a published author, and won the Chief Marketing Officer (CMO) of the Year award in 2017.

Christopher possess a solid range of Marketing experience including strategy, digital, social media, content writing, creative, promotion and communications, having personally initiated, developed and launched several successful Marketing campaigns across a diverse range of industries, for which he was awarded the 2015 Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.

He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in entrepreneurial spirit and professional respect.

One of his major passions is presenting and teaching people so they can profit off his experience, which is why people enjoy attending and hold him in such high regard.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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