Building a Marketing Plan
2

Monday, 2 September

6 9 pm AEST

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$70 AUD
Regular Ticket
$70 AUD
Total
`

Questions? Read our FAQs

Building a Marketing Plan | September 2

Catherine Toms Photo


Co-Founder, Smithfield Digital, Lead Instructor - Digital Marketing, General Assembly

2

Monday, 2 September

6 9 pm AEST

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$70 AUD
Regular Ticket
$70 AUD
Total
`

Questions? Read our FAQs

About This Workshop

Running a successful campaign and business requires a well laid-out strategy and plan. Setting realistic and flexible budgets, allocating resources, and executing on those actions gives you a step up in achieving that target goal.

In this workshop will go over the building blocks of a marketing plan, introducing the framework and essential content for a bespoke plan. We’ll look at the key aspects of marketing planning—whether digital or not—that investors and stakeholders want to see, and move on to creating our own marketing plans from scratch.

This workshop has been designed for B2C / SME businesses where marketing is the main driver of growth (as opposed to large-enterprise-businesses that are more sales-driven).

Please bring a laptop, notepad and pen.

Takeaways

In this workshop, you'll:

  • learn a framework for a bespoke marketing plan
  • learn what the fundamental must-haves of a marketing strategy are
  • understand how a marketing plan can be used as an ongoing commercial tool
  • understand what investors and stakeholders want to see
  • build a baseline plan with a realistic financial budget

Preparation

Please bring a laptop, notepad and pen.

This workshop has been designed for B2C / SME businesses where marketing is the main driver of growth (as opposed to large-enterprise-businesses that are more sales-driven).

Whether you’re an entrepreneur looking to deliver your next phase of growth, a marketing manager who wants to improve your existing plan, or a CEO looking to bring some rigour to a marketing approach, this workshop will get you on the right track. At the end of the session, you’ll leave with your own baseline plan.

About the Instructor

Catherine Toms Photo

Co-Founder, Smithfield Digital, Lead Instructor - Digital Marketing, General Assembly

Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

With over 20 years digital marketing experience in Australia and the UK, Catherine has worked with hundreds of companies from big global brands to creative startups to find their direction, organise their approach and implement the right digital marketing strategies for the biggest impact.

Today she works with teams across NAB, Westfield, Kmart and Tennis Australia to consult, train and advise them on how they can use digital, social and mobile channels more effectively to achieve their digital marketing goals.

She believes in sharing everything she’s learnt along the way to support and inspire the growth of future careers and businesses.

As well as leading General Assembly’s Digital Marketing courses Catherine serves up high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of her exemplary service in the classroom, Catherine has been selected as a member of General Assembly's Distinguished Faculty program.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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