Building a Marketing Plan
2

Thursday, 2 February

6:15 9:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

Building a Marketing Plan

Arvind Desikan Photo


Ex-Google/YouTube marketing

2

Thursday, 2 February

6:15 9:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

About This Workshop

Running a successful campaign and business requires a well laid-out strategy and plan. Setting realistic and flexible budgets, allocating resources, and executing on those actions gives you a step up in achieving that target goal.

In this workshop will go over the building blocks of a marketing plan, introducing the framework and essential content for a bespoke plan. We’ll look at the key aspects of marketing planning—whether digital or not—that investors and stakeholders want to see, and move on to creating our own marketing plans from scratch.

This workshop has been designed for B2C / SME businesses where marketing is the main driver of growth (as opposed to large-enterprise-businesses that are more sales-driven).

Please bring a laptop, notepad and pen.

Takeaways

In this workshop, you'll:

  • learn a framework for a bespoke marketing plan
  • learn what the fundamental must-haves of a marketing strategy are
  • understand how a marketing plan can be used as an ongoing commercial tool
  • understand what investors and stakeholders want to see
  • build a baseline plan with a realistic financial budget

Prereqs & Preparation

Please bring a laptop, notepad and pen.

This workshop has been designed for B2C / SME businesses where marketing is the main driver of growth (as opposed to large-enterprise-businesses that are more sales-driven).

Whether you’re an entrepreneur looking to deliver your next phase of growth, a marketing manager who wants to improve your existing plan, or a CEO looking to bring some rigour to a marketing approach, this workshop will get you on the right track. At the end of the session, you’ll leave with your own baseline plan.

About the Instructor

Arvind Desikan Photo

Ex-Google/YouTube marketing

Arvind has worked in a range of marketing and leadership roles over 10 years at Google and YouTube. He led YouTube marketing in Europe post-acquisition, ran consumer marketing for Google India and Google UK, and grew Chrome to #1 in the UK. Most recently, he’s been responsible for marketing and growth of Google’s hardware business (Android, Chromebooks, wearables) and Google Play in the UK.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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