Questions? Read our FAQs
Questions? Read our FAQs
The first marketing hire is an essential component of growth, and should be one of the first employees in a startup. From demand generation to product marketing to messaging and positioning, this hire sets the foundation for a functional lead generation program.
Former CMO turned CEO, Nadim will share advice on when to make that first marketing hire, and how to build out a full marketing team that matches and fuels your company's growth.
He'll explain the multi-hat skill set and expertise each hire needs, and which functions are most important to drive growth and lead your company to success.
CEO & Co-Founder,
Nadim Hossain is the CEO & Co-Founder or BrightFunnel, a leading marketing intelligence platform that helps companies like New Relic and Cloudera forecast the true revenue impact of their marketing efforts. Nadim was the former CMO of PowerReviews, where he led marketing and sales development and more than doubled the revenue, increased demand generation results by 10x, and paved the way to a $168M exit (Bazaarvoice – NASDAQ: BV). Previously, he was a product marketing executive at Salesforce and owned the SaaS P&L at McAfee. He is an alumnus of Amazon.com and Bain & Co. Nadim has written extensively about SaaS and marketing, including contributions to Forbes, Mashable and Venturebeat. He has a BA from Cornell and an MBA from Stanford.
VP of Marketing and Sales Development,
Dayna Rothman and VP of Marketing and Sales Development at BrightFunnel, a leading marketing attribution platform. She is also the author of Lead Generation for Dummies and numerous LinkedIn Learning courses such as Content Fundamentals, Blogging for Business, Advanced Lead Generation, and more. Prior to BrightFunnel, Dayna was VP of Marketing at EverString where she built out the brand, content, and demand team. She also ran content marketing at Marketo for over three years.
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BrightFunnel is the pioneer in revenue attribution and forecasting for B2B marketers. Through multi-touch attribution and intelligent forecasting, CMOs and their teams can finally get the complete picture of Marketing’s impact on revenue.
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
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