Building a Data Pipeline: a Single Source of Truth for Marketing Analysis
6

Thursday, 6 February

6 8 pm MST

GA Denver @ Industry RiNo Station

3858 Walnut St
Denver, CO 80205
FREE!
Regular Ticket

In Partnership With:

Two Octobers logo

Questions? Read our FAQs

Building a Data Pipeline: a Single Source of Truth for Marketing Analysis | February 6

Nico Brooks Photo


Principal, Two Octobers

6

Thursday, 6 February

6 8 pm MST

GA Denver @ Industry RiNo Station

3858 Walnut St
Denver, CO 80205
FREE!
Regular Ticket

In Partnership With:

Two Octobers logo

Questions? Read our FAQs

About This Event

Is your marketing data currently under the control of multiple vendors and platforms? Do you have to cobble together siloed data and reporting tools to answer questions about marketing ROI and your customer’s journey? It’s time to take control!

Cloud databases and low-code/no-code data management tools have made it possible for marketers to build data pipelines without a big investment in hardware, software, and custom development. In this workshop, we will walk through each of the steps from gathering Facebook, Google Ads, Google Search Console and Analytics data to populating a Google BigQuery database. The session will be packed with tips and tools, and there will be time, in the end, to dive into your specific data needs and challenges.

Takeaways

  • Learn how to plan and design your own pipeline, tailored to your business
  • Learn the basics of nimble data wrangling with Google Apps, Supermetrics, CIFL, and other tools
  • Learn how to get all of your data in one place and in a consistent format, enabling holistic, cross-channel analysis

Preparation

Prerequisites: You don’t need to be a developer, but you will get more out of this workshop if you have a basic knowledge of JavaScript. It is also intended for people who are at least moderately proficient with data analysis in spreadsheets and Google Analytics. We will have sample data available, but you will be able to work with your own data if you have read access to Facebook, Google Ads and Analytics.

Preparation: Please bring a laptop. If you have any real-world data challenges, please bring those too.

About the Instructor

Nico Brooks Photo

Principal,
Two Octobers

Nico Brooks loves helping people make data useful and actionable. He leads the analytics practice at Two Octobers, a fanatically-analytical digital marketing agency in Denver. He also teaches analytics at the Daniels College of Business, and heads up the Denver Google Analytics Meetup. He has been building businesses, processes, and tools that make data work for people since the late '90s.

About Our Partners

Two Octobers

Two Octobers is a digital marketing agency. We help purpose-driven brands and marketers do more good in the world by creating campaigns that generate demand, tell compelling data stories, and by sharing our knowledge with communities.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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