Build Your Professional Brand on LinkedIn
14

October 14 – October 17
2 Sessions

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$80 USD
Regular Ticket
$80 USD
Total
`

Questions? Read our FAQs

Build Your Professional Brand on LinkedIn | October 14

Karianne Wardell Photo


President, Lofti

14

October 14 – October 17
2 Sessions

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$80 USD
Regular Ticket
$80 USD
Total
`

Questions? Read our FAQs

About This Workshop Series

This series is perfect for professionals looking to move to the next level in their career. Build a professional brand story and learn what makes a sellable profile. Whether you are looking to move up, pivot your focus, or find the right next role, build a professional story that helps you stand out. In this three-part series, you’ll learn and apply best practices to enhance your LinkedIn profile for increased searchability, reach, and overall impact of your professional brand.

Chicago-based brand strategist, instructor, and coach Karianne Wardell, brings over 15 years experience leading marketing strategy for some of the worlds biggest brands and a method that has helped hundreds of individuals apply these same techniques to tell their professional brand story.

Coming out of the session, you will have an outline for authentically and consistently telling your professional story to use immediately when networking.

If you can only attend one day of the two-part series, please email newyork@ga.co

Schedule

Oct 14
Monday, 14 October 6 8:30 pm EDT Part 1: Creating a Professional Brand Story

You will learn what makes a sellable LinkedIn profile and spend time building your professional brand story. You’ll use interactive worksheets to define your career vision and how to impactfully write about your experience. You will also learn best practices for Educational and Volunteer profile information.

Coming out of the session, you will have an outline for authentically and consistently telling your professional story to use immediately when networking.

Oct 17
Thursday, 17 October 6 8:30 pm EDT Part 2:Crafting a Stand-out Summary & Headline

You will learn how to apply your professional brand story (created in Part One of the series) to build a stand-out Professional Summary and Headline. You’ll use interactive worksheets to define your professional value keywords that align with your experience and elevate your profile searchability.

Coming out of the session, you will have built a new headline, summary and overview of your work experience that tells a consistent story about your career. You’ll also have an option to receive 1:1 feedback in this session on your professional brand story.

Takeaways

  • Learn best practices for creating a sellable and highly searchable profile
  • Define where you are going next in your career
  • ​Build the outline for your ​professional brand ​story for immediate use networking
  • Learn tips for Educational and Volunteer profile information
  • Build a stand-out Professional Summary and Headline
  • Understand how to create and update your Professional Experience
  • Optional 1:1 feedback on your professional brand story

Preparation

  • Bring a pen and paper to take notes, worksheets will be provided
  • A computer is encouraged but not required.

About the Instructor

Karianne Wardell Photo

President,
Lofti

Karianne Wardell is a Chicago-based marketing consultant, meeting facilitator, and presenter with 15 years of brand leadership experience in the creative industry.

Over the course of her career, Karianne has led branding, digital marketing, advertising strategy and execution for some of the world's biggest brands including State Farm, Hewlett-Packard, and GE. She facilitated consumer marketing campaigns as a Vice President, Digital at Weber Shandwick, a global communications firm and in 2017, launched Lofti to help small business owners navigate the complex world of branding.

In her inaugural year with Lofti, Karianne coached over 100 small business leaders through private consulting and facilitated branding workshops in London and throughout the U.S.

Backed by her personal passion for inner wellness, Karianne has undergone training to become a Qigong instructor and sound healer. She combines her classical training as a vocalist with methods learned during her 20-year yoga practice to leverage the elements of movement, breath and sound to cultivate a deeper connection within that elevates your energetic being.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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