Breaking into the Chinese Market with Social Media and Marketing | Online | November 17

$55 USD each
Wednesday, 17 November, 2021
6:30 8:30 pm EST
Online

About This Workshop

This workshop aims to be a introduction on how you and your brand can take advantage of the ever growing Chinese opportunity, whether it is the millions of Chinese living and visiting Australia, or the 1.4 billion Chinese consumers in mainland China.

We will go through everything from understanding the Chinese consumer, to covering all the various Chinese social media platforms like WeChat, Weibo, Little Red Book and Douyin.

You will learn from many case studies and insights gathered from over 8 years of working with brands.

There will also be a 30 minute Q & A for you to ask any questions you have regarding Chinese marketing.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • Learn about the Chinese opportunity in Australia and China, now and into the future.
  • Learn the basics of Chinese consumer behaviour.-
  • Learn the basics of popular Chinese social media platforms in 2021 - WeChat, Weibo & Little Red Book.
  • Learn different strategies to grow your brand, from organic to paid

Preparation

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Angelique Schierz-Crusius Photo

Digital Marketing Consultant, Ex Samsung, Warner Music, Capcom, Red Bull

Angelique Schierz-Crusius is a practical and strategic Digital Marketing with a background in big business, having worked at Samsung, Warner Music, Capcom, Red Bull. Previously Head of Digital and Audience Growth at Redbull, Angelique has her own consulting business Ampletides where she works with Big Brands and Start Ups on their Digital Marketing. Her expertise lies in successfully conceptualizing and implementing innovative marketing strategies including all media channels to drive market impact and expansion.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.