Breaking into the Chinese Market with Social Media and Marketing | Online
7

Monday, 7 June

8 10 pm EDT

$50 USD
Cost
$50 USD
Total

Questions? Read our FAQs

Breaking into the Chinese Market with Social Media and Marketing | Online | June 7

Angelique Schierz-Crusius Photo


Digital Marketing Consultant, Ex Samsung, Warner Music, Capcom, Red Bull

7

Monday, 7 June

8 10 pm EDT

Online

Anywhere
Online
$50 USD
Cost
$50 USD
Total

Questions? Read our FAQs

About This Workshop

This workshop is scheduled for Australian Eastern Standard Time (AEST), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.

This workshop aims to be a introduction on how you and your brand can take advantage of the ever growing Chinese opportunity, whether it is the millions of Chinese living and visiting Australia, or the 1.4 billion Chinese consumers in mainland China.

We will go through everything from understanding the Chinese consumer, to covering all the various Chinese social media platforms like WeChat, Weibo, Little Red Book and Douyin.

You will learn from many case studies and insights gathered from over 8 years of working with brands.

There will also be a 30 minute Q & A for you to ask any questions you have regarding Chinese marketing.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • Learn about the Chinese opportunity in Australia and China, now and into the future.
  • Learn the basics of Chinese consumer behaviour.
  • Learn the basics of popular Chinese social media platforms in 2020 -
    • WeChat
    • Weibo
    • Little Red Book

  • Learn different strategies to grow your brand, from organic to paid

Preparation

This workshop will be completely live and online. In preparation, please download Zoom.

Please note: This session is not recorded however you will receive the slides after the session.

About the Instructor

Angelique Schierz-Crusius Photo

Digital Marketing Consultant,
Ex Samsung, Warner Music, Capcom, Red Bull

Angelique Schierz-Crusius is a practical and strategic Digital Marketing with a background in big business, having worked at Samsung, Warner Music, Capcom, Red Bull. Previously Head of Digital and Audience Growth at Redbull, Angelique is now consulting for the likes of Deepend, Xpand Online & True Sydney & Start Ups. Her expertise lies in successfully conceptualizing and implementing innovative marketing strategies including all media channels to drive market impact and expansion.

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