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This workshop is scheduled for Australian Eastern Standard Time (AEST), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.
This workshop aims to be a introduction on how you and your brand can take advantage of the ever growing Chinese opportunity, whether it is the millions of Chinese living and visiting Australia, or the 1.4 billion Chinese consumers in mainland China.
We will go through everything from understanding the Chinese consumer, to covering all the various Chinese social media platforms like WeChat, Weibo, Little Red Book and Douyin.
You will learn from many case studies and insights gathered from over 8 years of working with brands.
There will also be a 30 minute Q & A for you to ask any questions you have regarding Chinese marketing.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
This workshop will be completely live and online. In preparation, please download Zoom.
Please note: This session is not recorded however you will receive the slides after the session.
Digital Marketing Consultant,
Ex Samsung, Warner Music, Capcom, Red Bull
Angelique Schierz-Crusius is a practical and strategic Digital Marketing with a background in big business, having worked at Samsung, Warner Music, Capcom, Red Bull. Previously Head of Digital and Audience Growth at Redbull, Angelique is now consulting for the likes of Deepend, Xpand Online & True Sydney & Start Ups. Her expertise lies in successfully conceptualizing and implementing innovative marketing strategies including all media channels to drive market impact and expansion.
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