This workshop aims to be a introduction on how you and your brand can take advantage of the ever growing Chinese opportunity, whether it is the millions of Chinese living and visiting Australia, or the 1.4 billion Chinese consumers in mainland China.
We will go through everything from understanding the Chinese consumer, to covering all the various Chinese social media platforms like WeChat, Weibo, Little Red Book and Douyin.
You will learn from many case studies and insights gathered from over 8 years of working with brands.
There will also be a 30 minute Q & A for you to ask any questions you have regarding Chinese marketing.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
Angelique Schierz-Crusius is a practical and strategic Digital Marketing with a background in big business, having worked at Samsung, Warner Music, Capcom, Red Bull. Previously Head of Digital and Audience Growth at Redbull, Angelique has her own consulting business Ampletides where she works with Big Brands and Start Ups on their Digital Marketing. Her expertise lies in successfully conceptualizing and implementing innovative marketing strategies including all media channels to drive market impact and expansion.
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