Breaking into the Chinese Market with Social Media and Marketing | Online | February 9
Angelique Schierz-Crusius
Digital Marketing Consultant,
Ex Samsung, Warner Music, Capcom, Red Bull
About This Workshop
This workshop aims to be a introduction on how you and your brand can take advantage of the ever growing Chinese opportunity, whether it is the millions of Chinese living and visiting Australia, or the 1.4 billion Chinese consumers in mainland China.
We will go through everything from understanding the Chinese consumer, to covering all the various Chinese social media platforms like WeChat, Weibo, Little Red Book and Douyin.
You will learn from many case studies and insights gathered from over 8 years of working with brands.
There will also be a 30 minute Q & A for you to ask any questions you have regarding Chinese marketing.
Takeaways
- Learn about the Chinese opportunity in Australia and China, now and into the future.
- Learn the basics of Chinese consumer behaviour.
- Learn the basics of popular Chinese social media platforms in 2020 -
- Little Red Book
- Learn different strategies to grow your brand, from organic to paid
Preparation
This workshop will be completely live and online. In preparation, please download Zoom and Slack.
Please note: This session is not recorded however you will receive the slides after the session.
About the Instructor
Angelique Schierz-Crusius
Digital Marketing Consultant,
Ex Samsung, Warner Music, Capcom, Red Bull
Angelique Schierz-Crusius is a practical and strategic Digital Marketing with a background in big business, having worked at Samsung, Warner Music, Capcom, Red Bull. Previously Head of Digital and Audience Growth at Redbull, Angelique is now consulting for the likes of Deepend, Xpand Online & True Sydney & Start Ups. Her expertise lies in successfully conceptualizing and implementing innovative marketing strategies including all media channels to drive market impact and expansion.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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